Product Reviews
Before the Game by Domenico Cennamo
(13 April 2010)
We recently came across this beautiful photography book by Domenico Cennamo called Before the Game.
A refreshing insight by an experienced photographer who makes use of his skill to capture moments by real men within an everyday environment. Domenico made the wise decision not to use real models, and instead found a group of guys through newspaper ads and on the street. The sporty look of the book gives an insight into the locker-room antics of real men. Photographed at an old Roman Boxing hall, the guys have real personality, real bodies and the style of photographs leave little yet everything to the imagination… you can make the storyline. Featuring the locker room, gym, and of course the showers.
Chapter two ‘catches moments of the everyday life shared by friends’. The playful nature of the bedroom/kitchen/sofa and bathroom scenes will entertain you whilst admiring the simple pleasures which make people happy.
The book is beautiful, tasteful and fun. Highly recommended reading and viewing. Please enjoy the photos below courtesy of the publisher. Unfortunately we could not post all the nude photos on the site however you can enjoy them and support Domenico by purchasing the 96 page book online.
Underwear brands featured include Calvin Klein, Emporio Armani, D & G, Aussiebum and Adidias.
About the Author
Domenico Cennamo was born in Naples, Italy, and grew up in Rome. He started drawing at an early age and studied at the art college in Rome. Working as a booker in a model agency, he realized that he had his very own ideas about how to photograph the models— and without further ado he decided to become a photographer. His pictures were published worldwide in fashion magazines such as L’Officiel, Hommes, Pref mag, Mate and Zero.
‘The strength of Cennamo’s pictures is that they do not create an illusion,
no trendy, polished high gloss happiness, which leaves nothing but a flat
aftertaste. Instead of that they rather impress with their authenticy and
their natural beauty. You can clearly say that Cennamo’s models—who by
the way are all non-professional—meet at eye level with the
photographer. BEFORE THE GAME is an impressive first work by a talented
artist. We surely do hope for more to come.’
I Love Bon Bon!
(12 April 2010)
If you haven’t got your hands on a pair of these undies, now is the time! Bon Bon Bodywear is attracting attention from magazines, websites and retailers from all over the world who agree that this is one Hot Brand setting the underwear scene on fire. We’ve had our Bon Bon underwear for a few weeks and while it’s a little pricey, there is definitely value in having a pair of this luxury, super soft underwear brand in your top-drawer… it’s mandatory. From the packaging, to the logo device detail, nothing has been done half-hearted and once you have a pair, you’ll agree.

WIN! Bon Bon have been kind to give away 5 pairs of Bon Bon to 5 random winners! All you have to do is leave a comment below ‘I LOVE BON BON’ and you could win. The competition is ends in 72 Hours so don’t miss out!
Black + White Collection
(23 March 2010)
Bon Bon Bodywear has made it’s international debut as the latest luxury brand. Bon Bon has all the elements of a great brand destined for greatness. They have really thought about what people want from a luxury brand and turned it into an experience to remember.
Bon Bon Bodywear is a premium brand and it shows from the moment you pick up the box. It’s solid, substantial and glossy, just like a special package picked up from Tiffany & Co. The mini brochure included really highlights the selection of launch underwear (more on the other ranges in the coming weeks).
If an elegant and comfortable basic is what you’re looking for, look no further! Made from a soft, smooth micro modal fabric, be assured these briefs or trunks will feel perfect. The range features a soft, pearlized monochromatic waistband with accent piping and iridescent logo.
People who like minimum seems will appreciate the no side or back seam design. The double paneled pouch and elegant top stitching give a flush streamlined fit. White feature silver signature symbol embellishment is a unique feature. Great to give as a gift, especially for yourself.
For a limited time, Bon Bon bodywear are offering free shipping when you buy 2 or more items. Why not buy the whole collection? Available in Black or White, Brief or Trunk.
Browse the photos below.
Calvin Klein X Review
(22 March 2010)
Calvin Klein Underwear is famous around the world. Located in New York’s bustling fashion district, Calvin Klein is an industry leader in fashion forward, high quality underwear for men.
After a few weeks of experiencing Calvin Klein X (it’s the range being promoted by Kellan Lutz) for ourselves, read about our findings below.
The Calvin Klein X Micro Boxer Brief, from the Calvin Klein X Collection for men, is a classic boxer brief in bold color. With a sleek contrast logo elastic waistband, this Calvin Klein boxer brief features a streamlined, body-hugging design and a double-layer paneled pouch. Wear the Calvin Klein X Micro Boxer Brief for working out.
The Calvin Klein X Cotton Hip Brief, from the Calvin Klein X Collection for men, is a classic hip brief in bold color. With a sleek contrast logo elastic waistband, this Calvin Klein hip brief features a streamlined, body-hugging design and a double-layer paneled pouch.
The Calvin Klein X Cotton Low Rise Trunk, from the Calvin Klein X Cotton Collection for men, is a low rise trunk in bold color. With a sleek contrast logo elastic waistband, this Calvin Klein trunk features a streamlined, body-hugging design and a double-layer paneled pouch.
X Cotton Modal Crew Neck T-Shirt

This Calvin Klein X Cotton Crew Neck T-Shirt, from the CK X cotton collection, is a comfortable tee with a soft, cotton/modal fabrication. The classic crew neck cut is updated with a body-defining fit that is perfect for the gym or running around town. The added stretch enhances shape retention and overall comfort. A small X logo on the lower left side keeps this t-shirt sleek and stylish.
The Calvin Klein X Cotton Lounge Pant, from the Calvin Klein X Collection for men, is a soft, relaxed-fitting lounge pant. With a sleek contrast logo elastic waistband, this Calvin Klein lounge pant features a bold contrasting logo and an X logo patch on the front. These are great lounge pants!
Atari X Stretch Cotton Hip Brief

The Calvin Klein Atari X Cotton Hip Brief, from the Calvin Klein X Collection for men, is a classic hip brief in bold color. With a sleek contrast logo elastic waistband, this Calvin Klein hip brief features a streamlined, body-hugging design and a double-layer paneled pouch. The pink is a nice touch and our pick of the briefs.
Overall, this range was worth the 2 year wait since Steel. It’s luxurious, unique and definitely a brand we recommend you keep in your top-drawer. It’s comfortable to wear, hugs your body in the right spots and for Calvin Klein fans, it would definitely impress. A little more expensive than other CK ranges ($22-$40) however it’s good choice to have when your purchase underwear. The t-shirt was dull in our opinion, however the Atari Briefs and the Lounge pants were our favorite! 8/10.
If you want to purchase any of the Calvin Klein X range, you can click on any of the photos to purchase from FreshPair.com and receive free shipping!
Got a different opinion? tell us what you think, leave a comment below.
2(x)ist Underwear Review
(11 March 2010)
Renowned for its fashionable and functional underwear, 2(x)ist is synonymous with cutting edge style and has become an iconic American brand for men’s designer underwear.
2(x)ist took what was once a purely functional garment and elevated it to fashion status by applying key tenets of great design- cut, materials, and fit, all the best for a man with sophisticated tastes. As 2(x)ist continues to evolve, expect to see new categories and innovative materials as the brand continues to refine and redefine the men’s underwear and bodywear category worldwide.
We reviewed a number of items from the 2xist Essentials Range including briefs, trunks and athletic tanks. The cotton range is the main line of 2xist underwear and is probably featured in many peoples top drawer.
Essentials Contour Pouch Brief

The 2xist Contour Pouch Brief, from the new 2xist Essentials Collection, is a classic brief designed for everyday wear. This 2(x)ist brief features a double-layer contour pouch and a sleek logo elastic waistband. With no side or rear seams, the 2(x)ist Contour Pouch Brief has a low-profile look under clothing.
Essentials No Show Trunk

The 2xist Essentials No Show Trunk, from the new 2xist Essentials Collection, is a low-rise trunk designed to be worn with your favorite hipster jeans and low-rise pants. This 2(x)ist trunk features a double-layer contour pouch and a sleek logo elastic waistband. With shorter legs than a boxer brief, the 2(x)ist Essentials No Show Trunk is perfect for guys who want full coverage and support with a lower profile design.
Essentials No Show Brief

The 2xist Essentials No Show Brief, from the new 2xist Essentials Collection, is a low-rise brief designed to be worn with your favorite hipster jeans and low-rise pants. This 2(x)ist brief features a double-layer contour pouch and a sleek logo elastic waistband. With no side or rear seams, the 2(x)ist Essentials No Show Brief has a low-profile look under clothing.
Essentials 3-Pack Athletic Shirt

The 2xist Essentials 3-Pack Athletic Shirt, from the new 2xist Essentials Collection, is a multipack of classic layering tanks. Made from a soft, lightweight cotton with a variegated rib, these 2xist tank tops have engineered stretch for a contoured fit. The 2xist Essentials 3-Pack Athletic Shirt is just the thing for stocking up your collection of layering tanks.
We found the range to be quite good, however the trunk doesn’t allow for much room at the front. The Athletic tank is perfect for the gym, undershirt or worn with jeans. The price of the range varies from $12-$29.50.
Overall we rate 2xist 8/10. Click on any pf the photos above to purchase from FreshPair.com and receive free shipping!














































