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(Los Angeles, CA) Feb 11, 2011 – /baskit/, a premium player in the men’s underwear and swimwear market, showcases its international brand power with the launch of their 2011 image campaign featuring international rugby player and sex symbol Nick Youngquest. Titled “It’s All About the Details”, the brand’s slogan for the season, Youngquest can be seen sporting the brand’s high quality and fashionable bestselling styles throughout the powerful, yet approachable imagery.

Images from the campaign show a glimpse of everyday life for the international rugby player and model. It captures Nick Youngquest in a luxurious Los Angeles hotel room as he prepares for his day. A consummate athlete, Youngquest can be seen in his morning workout, taking a shower after a swim, lounging on his bed with the morning paper, checking his business emails on his iPad, and dressing for his day of meetings in a sleek suit. Youngquest’s impressive physique is only matched by his sharp style and showcases the athlete in his most masculine shoot to date.

“We are thrilled to have Nick in our upcoming campaign,” says Eric Schwers, /baskit/’s CEO. “He is truly a gentleman and looks great in our product. Like /baskit/, Nick is the perfect fusion of the fashion and sport lifestyle and we are proud to join him as both our brands expand across the planet.”

After seasons of refining its collections, /baskit/ enters into 2011 with its strongest product and distribution to date. A “go-to” brand for the man with an active lifestyle, /baskit/ underwear and swimwear products are bold, functional, and comfortable. Crafted from a selection of top-notch fabrics with designs that are styled for the male physique, the company’s goal is simple: be the brand of clothing guys dig through their drawers to find, seven days a week.

CLICK HERE TO LAUNCH NICK’S GALLERY + VIDEO

The biggest trend in men’s underwear isn’t anything new, since the start of the men’s underwear revolution we’ve all wanted  a bigger bulge, a better butt or a slimmer tummy. Women have done it forever and now men have a tonne of options from all your favorite brands. Underwear that enhances your body is the biggest trend in the men’s underwear industry. If you want a bigger bulge there’s a solution, if you want a bubble butt, there’s a solution and if you don’t have a six-pack, don’t worry, there is something that can fix that too.

We’ve listed the top 10 enhancing underwear (in no particular order) products made especially for men. Keep reading to find out how they work, what they do and where you can buy them. Simply click through to read more and see the full range of any brand featured.

Want a bigger bulge?

Andrew Christian Shock Jock
The Andrew Christian Shock Jock Brief features frontal enhancing technology that adds up to 2 inches to your profile. With a super-comfortable, invisible contour pad, this Andrew Christian brief gives you a perfect shaped bulge. Ideal for the man who has everything and wants to show it off, the Andrew Christian Shock Jock Brief is a classic brief with an eye-catching silver logo elastic waistband.

C-in2 Sling Support Trunk
The C-IN2 Core Sling Support Lo No Show Army Trunk comes from the new Core Collection of men’s underwear basics from C-IN2 that are designed to be the ultimate in everyday underwear. This low-rise trunk has a classic cut and a double-layer contour pouch with no fly for a streamlined fit, and features the signature C-IN2 support sling to enhance your profile. The C-IN2 Core Sling Support Lo No Show Army Trunk is the perfect trunk for everything you do.

Gregg Homme Push-up Jockstrap
The Gregg Homme Push-Up Jock Strap, from the Gregg Homme men’s underwear collection, is a unique profile-enhancing jock made from a soft rayon from bamboo/cotton stretch. This Gregg Homme jock strap is low-rise for wear with your favorite hipster fashions and can be worn with or without the removable push-up pad. The Gregg Homme Push-Up Jock Strap enhances your sex appeal with comfortable enhancement.

Joe Snyder Exclusive Bikini
The Joe Snyder Exclusive Bikini, from the Joe Snyder men’s underwear collection, is an innovative bikini designed to offer support and launch your best assets into a forward position. Made from a sleek stretch microfiber with a fun sheen and hot color options, this Joe Snyder bikini features a super-comfortable embossed logo elastic waistband, a pouch that gives you lift and a snap-down front pouch panel. Wear the Joe Snyder Exclusive Bikini for working out and for times when you need to dress to impress.

GoSoftwear Super Padded Jock
The Go Softwear Super Padded Jock, from the Go Softwear Super Padded underwear collection, is a classic jock strap with a little something extra front and center. Featuring strategically-placed padding built into the pouch, this Go Softwear jock enhances your profile in a flash. The Go Softwear Super Padded Jock is sure to give you a boost, both to your look and your confidence.

Want a bubble butt?

Andrew Christian Butt-lifting Trunk
The Andrew Christian Flashback Butt Lifting Trunk, from the Andrew Christian men’s underwear collection, is a classic stretch cotton trunk with an inner secret. Incorporating the Flashback Butt Lifting Technology, this Andrew Christian trunk gives you a firmer, rounder appearance and adds up to an inch onto your current profile without any padding. Plus, the anti-muffin top logo elastic waistband on this Andrew Christian Flashback Butt Lifting Trunk ensures you’ll have a great look under clothes.

Calvin Klein Body Boost
The Calvin Klein Body Boost Trunk, from the Calvin Klein Tech Cool underwear collection, is a low-rise trunk that offers the benefit of male enhancement through a unique boost strap system. Made from 100% soft natural cotton, this Calvin Klein trunk gives you a more impressive profile. The tagless Coolmax waistband on the Calvin Klein Body Boost Trunk is a great addition to your underwear collection because of its literal stand out design.

Want to look slimmer?

Spanx for Men Compression Tank
Your perfect profile is as close as your favorite tank top. The Spanx for Men Cotton Compression Tank feels great and provides moderate, breathable compression all day and all night for a more streamlined, smoother profile. Your chest is more defined, tummy, abs and back are sculpted, and your posture even perks up to create a more confident you. Classic design allows you to wear alone or under a variety of shirts.

Equmen Compression Undershirt
The Equmen Core Precision V-Neck Undershirt, from the Equmen Men’s Collection, is an innovative base layer that actually slims and streamlines your look while offering support for your body. Made to fit tight to give optimum performance, this Equmen undershirt was designed in conjunction with physiotherapists and ergonomic specialists to improve posture, reduce back pain and provide core support. Wear the Equmen Core Precision V-Neck Undershirt under a work shirt or sweater whenever you want to be sure to look your best (for example: on interview days or your wedding day).

2xist Form Trunk
The 2xist Form Trunk, from the 2xist Form Collection, is the ideal slimming solution for men because it instantly shaves off 1-2 inches from your waistline. Designed to prevent muffin top, this trunk features a 6 inch microfiber waistband that also provides back support and improves your posture. Wear this 2xist Form Trunk every time you want to be sure you look your best, especially for weddings and parties that will be photo opportunities.

There are hundreds of more options out there from brands we haven’t featured. No matter what type of enhancements you want, there is probably a product out there for you. Have you tried any of these? leave your review below and tell others what you think. If you enjoyed reading this article, please share it with your friends on Facebook by clicking on the LIKE button below. Got an idea for an article? send us an email.

We’ve featured Ivan from Sydney a number of times. He’s an up and coming model photographed by our favorite photographer Simon Le.

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Take a look behind the scenes of a very sexy underwear brand, Gregg Homme. See what will be hot below the belt in 2011.