Celebrities

Mario Lopez has released his first underwear line, exclusively at Freshpair.com

Explore a bold new collection of premium underwear and tees.

In 2010, the men’s underwear industry continued to flirt with pop culture. Celebrities and sports stars played a huge role in driving sales of men’s underwear brands.

Calvin Klein kicked things off with their successful launch of the ‘X’ range which featured Twilight hottie Kellan Lutz, Hidetoshi Nakata, Fernando Verdasco and Mehcad brooks. The X range was the most successful Calvin Klein range in their history and the related video clips have been watched by millions. Emporio Armani recruited Cristiano Ronaldo while Dolce and Gabbana released a World Cup themed range of underwear featuring 5 football stars.

Enjoy the following clips.

Emporio Armani

Dolce & Gabbana

Cazwel and his crew aren’t intentionally selling underwear in this clip but we thought you might be interested in what they’re selling. Enjoy the clip and if you have any suggestions for article ideas, simply contact us.

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In a major coup, fashion-focused label 2EROS was invited to participate in this year’s Golden Globes Awards. It was the only Australian brand invited to stock the 68th Annual Golden Globes ceremony’s celebrity gift lounge.

Among the stars who chose 2EROS fashion gifts were the casts of Glee and Modern Family, Jesse McCartney, Dennis Quaid, Jennifer Love Hewitt and her partner, Mekhi Phifer, Twilight star Edi Gathegi, Lost star Naveen Andrews, Host of E! News Giuliana Racic and her husband, Bill Rancic, Winner of The Apprentice.

Visit the 2eros Website

Rafael Nadal was recently announced as the latest Celebrity to join Emporio Armani as a brand ambassador. Like what you see?

Rufskin Model and Actor Leo Giamani is looking like Hugh Jackman in this photo. Do you agree? leave a comment below.