Aware Soho

Need a fireman to rescue you? You gotta wear AWARE

Get into these purple boxer briefs from Aware Soho.

This makes it easy to choose all your favorite styles from AWARE. Enjoy the video

A hot new video from AWARE has been released, check out what is coming out in 2012.

It was probably coincidental that this photo appeared in my inbox. I’m wearing and loving these briefs from Aware Soho, just wish he didn’t steal my ‘look’ though they look pretty good on him too.

Daily Hunk from Aware

Get your hands on Aware Soho underwear as worn by one of the GTwins in this photo. Like what you see? buy it online.

Aware Soho have photographed the GTwin models in the latest trunks. Would you wear these?

Hot brand Aware Soho has built up a brand with a following around the world. A favorite of Celebrities, Aware has got beautiful cuts, tasteful designs and fabulous contrast colors that really get you noticed. The range is huge, take a look at a few of our picks of the underwear.

As an extra special offer for DailyJocks readers, get 25% off your entire order when you type the coupon code DAILYJOCKS. Worldwide shipping available.

AWARE was established in November 2001 on Old Compton Street, Soho.

The owner, a former diplomat and barrister who was getting quite bored in his career, identified a gap in the market as finding exciting (yet wearable) and affordable (yet excellent quality) designer underwear was becoming a real challenge. He gave up his legal career and went from “briefs to boxer shorts”, although his friends thought he had gone mad!!

AWARE’s Soho shop quickly became an institution where A-list celebrities and fashion designers would drop in when they were in London. Having a shop meant that our designers could incorporate customers’ feedback into our collections which gave Aware an undeniable advantage on its competitors.

AWARE designers come from all around the world, from the UK of course, but also from France, Italy, South Korea, Greece, Spain, Argentina and Japan.