aussieBum at Selfridges

Last week, aussieBum put some well needed Aussie warmth and sunshine in the coldest winter London has experienced in 30 years. Last Thursday afternoon, seven hot aussieBum models warmed up the men’s underwear department of London fashion temple Selfridges on Oxford street as they walked around the department store’s aisles in nothing more than their underwear!

aussieBum’s latest underwear range MyDAY, featuring 7 eye catching waistband colours (one for each day of the week) came to life as the models took on parading in front of thousands of amazed Christmas shoppers. Here is a selection of pics, just for you!

If you like what you see, visit the aussieBum website for more.