Aussiebum Invasion

The iconic Australian brand aussieBum has just arrived at Freshpair! Many underwear fanatics know that aussieBum personifies Australian culture – from the breathtaking beaches to the beautifully-bronzed bodies. After all, the company was started almost 10 years ago on Australia’s famous Bondi Beach.

aussieBum has been selling in the United States since 2001 but this is the first time the company will have a major online retailer in the country. A top seller is the Wonderjock designed to enhance the male profile and comes in a multitude of colors.