The Ultimate Guide to Aussie Brands
(05 March 2010)
Australia is fast becoming a hotbed for up+coming designer underwear and swimwear brands. A number of designers have produced the goods which are making an impact around the world. We’ve done the research for you and put together our picks for the hottest styles and brands as well as where you can buy them online, no matter where you live.
The land ‘down-under’ has got the sun, beaches and a fun culture, all the perfect ingredients for underwear and swimwear inspiration.
See below for our picks of the most interesting brands Australia has to offer.
Cocksox is a brand we’ve featured many times, you’ve probably seen the hot photography or strange looking pouch briefs. We’ve got our pair and we can tell you that there is nothing strange about these beauties.
Cocksox is not just another underwear brand from down-under, they have really thought about what men want and need and come up with a range to satisfy anyone’s taste for underwear.
Cocksox have been designed around a unique enhancing pouch which gives you more room at the front, whilst making your package appear bigger without any padding or slings. The full range brand has all the usual culprits (briefs, jocks, trunks, swimmers ect) but they have also got a few extras such as briefs without waistbands, and a great range of colors too. The super soft cotton/spandex fabric feels great and a great investment for your top-drawer. There’s also some kinky underwear made from mesh in a number of designs for those who like it a little more exciting.
Price guide US$21-$30
Our favorites are the briefs with waistband, jocks and water-sports swim briefs.
2eros is a hot future inspired range (think Kylie Minogue fused with high fashion design). 2eros is relatively new and has only been around for over a year. This range is a little more expensive but the sexy cuts, fabrics and design really show. 2eros has 3 key categories of underwear, swimwear and shorts and a number of items as part of the range.
The underwear comes in brief or trunk in a few bright colors like hot pink, sky blue and grey/white. The cut is really flattering and makes your package look just like the photo …almost. It’s got a great pouch design however we found the sizing to be a little small so if you’re a medium go for a large.
The swimwear is great, basic cuts with metallic ‘V’ prints on the front and back. The shorts are a hot design and can be worn at the gym, parties, beach or pool. They feature a mesh lining and are made from a quick-dry material. Be warned they are really short as you can see.
Price guide US$22-$60
Our favorites are the underwear briefs and shorts.
Below the Belt 
is the new company label of Australian online retailer, BelowtheBelt.com.au. After selling underwear and clothing for 5 years they created an everyday basics range due to customer requests. We’ve got our package and after trying them on we’re convinced that work was put into this range.
Firstly, the cotton is super soft, hasn’t lost it’s shape after a number of washes and actually has generous room in the front. The pouch is featured in both the low-rise brief and low-rise trunk. If you’re used to wearing 2xist or c-in2, in our opinion, this compares. The tanks are great and perfect for the gym.
The pricing is reasonable and affordable, especially for a designer brand.
Price guide US$12-$17
Our favorite is the low-rise trunk.
Aussiebum have become a cult brand and easily the most famous Australian underwear and swimwear brand. Since being founded by Sean Ashby and Guyon Holland years ago, the brand has had a meteoric rise to brand stardom. You can buy the range online from their website which features the Wonderjock, Storm and Loose varieties amongst others.
Where can you buy all these brands? We’ve done the hard work for you and Australian online retailer Below the Belt have kindly put together a special deal for DailyJocks.com readers. They sell 2eros, Cocksox and their own brand plus a number of other brands locally. They are reliable and their website is great.
Click here to select your currency and start shopping.
How much will shipping be?
You can shop online from Below the Belt and buy as many things as you want and all you will pay is a flat rate shipping fee of AU$7 (US$5.5 GBP 4). This a really good deal so we encourage you to take advantage of this offer which ends March 11. It will automatically charge the special rate at the checkout. There’s also a few deals available at the moment, be sure to use them. If you live in Australia, shipping is AU$4.95 or free if you spend over $50.
How long will shipping take?
If you live in Australia it only takes a day, however delivery times to the USA and UK take about 5-10 days. Be patient, it will be worth it and we highly recommend trying something new.
Aussiebum can only be bought online from the Aussiebum.com website.
Please let us know if you like this article by commenting below. If you know a friend or fan who might like this article, you can easily share it on facebook using the icon below. Any feedback is appreciated and if you have any ideas or suggestions please contact us, we’d love to hear from you.
Sources:
Filed Under: 2eros • Aussiebum • Below the Belt • Cocksox • Exclusive Offer
Comments (10)
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You should really do more of these articles. They are really helpful. Maybe do one for the UK, US, and Europe as well?
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mike says:
Aussie Bum has fantastic marketing and visuals, and the products look amazing on their models, but I have to find a pair I like. I’m 6ft 165# and have a lot of underwear I think looks great on me, but no luck with AB yet. BTW, their model Toby Barnett is quite possibly the hottest man…ever.
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Ian says:
This article was awesome! I had never heard of “2eros” before, but I will surely check them out now.
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Grahame says:
Thanks for a great factual article. As a proud Aussie I like to support local product wherever possible. All the included brands are top quality and feature excellent funcionality and high fashion appeal – I thoroughly recommend them all
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Very nice,we need more like this.In south africa we get the Aussie brands but very expensive!
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Ben Melbourne says:
Being an Aussie, I love supporting the local’s and have to agree with Mike, I am yet to find a pair I like. I find the cut doesnt quite make it however they feel very sexy. Check out peter alexander underwear, these are my current favourites.
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It’s refreshing to see someone very chuffed about what they do. If only I had your writing aptitude. I look forward to more updates and will be returning.Thanks!
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Hi this post was great and I think you are very competent (i hope this is the right word, I’m from germany)! Actually I study computer-science in berlin and I want to make my master-degree in your country! (to learn the language and so on). I would export some special and high-priced hardware from germany to sell it in your country but I need a market like ebay or http://dimida.de to promote this hardware (its pc stuff). Do you know some plattforms in your language/ country? I thank you!
